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Bring Back the Magic to Social Media with Stop-Motion Animation

Updated: Apr 11, 2022

Video content is fast becoming one of the top ways to increase engagement on social media. But, with what was once unique among a feed of still photos now becoming the norm, how do you help your brands continue to stand out? Stop-motion animation may be the answer.

Stop-motion video is memorable

Remember the magic of watching stop-motion animations back when you were a kid? Why can you remember that? It's because stop-motion video has a unique ability to engage with both the left and right sides of our brains. While your analytical side is busy trying to figure out how it was made, your creative side is getting drawn into a story.

When your brain is fully engaged, you're more present, and form more lasting memories.

Stop-motion animations still possess that same magic today. They bring a sense of childlike wonder to viewers.

Stop-motion video is nostalgic

Studies have shown that customers are more likely to have a positive impression of products that invoke nostalgia. Stop-motion animations tap into feelings of nostalgia and childlike wonder. Today's customers want to feel a personal connection with the brands they're buying from, and stop-motion video can help create that authentic connection.

Stop-motion animation is perfect for social media

Stop motion animation is highly suited to the current social media landscape because it is

  • Short

  • Loopable

  • Visually engaging

Major brands like Starbucks and Target have used stop-motion videos in their social media and advertising to great effect. Your clients can use stop-motion videos to engage their customers.

How to bring stop-motion into your marketing campaigns

Though most people can recognize stop-motion when they see it, figuring out how to make your own stop-motion videos can be a little overwhelming. That's where we come in. Our team at Social Motion Films is here to work with you to create effective, engaging stop-motion videos for your clients, in weeks, not months.

After all, in these uncertain times, we could all use a little more magic.

Social Motion is your global video service partner. We create engaging, highly creative videos that scale brands, sell products, and grow services at rates that make sense for your budget. Learn more about our services here.

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