Cat food commercials have become more than just cats munching their meals. Nowadays, they're like short stories that make viewers feel happy. With the power of video marketing, the competition in pet food advertising has become fiercer than ever. Crafting an effective cat food commercial requires creativity, innovation, and a deep understanding of your customer's preferences.
In line with the exponential growth projected by Statistica, the cat food market is expected to grow a lot by 2028, reaching over US$186 billion. The biggest markets will be in Northern America and Western Europe. Cat food brands must know about this growth because it means there's a lot of competition. Understanding this growth can help companies make good cat food commercials that people like.
Let's explore 12 cat food commercial examples that have successfully captivated audiences, this shows the best practices in successful video marketing for cat food brands.
These commercials aren't just about selling cat food, It's about showing the special bond between cats and their fur parents, the storytelling, and the unique selling point of the product. It shows how a good meal can make a cat's day perfect while highlighting the love between cats and their humans.
Cat Food Commercial 2022
1. BLUE Tastefuls™
One standout cat food commercial from 2022 is BLUE Tastefuls. This ad grabs viewers' attention by showing a happy cat excited about yummy food. The ad shows a cat excitedly following the yummy smell of the cat food in a live-action-style video. This captivating portrayal effectively communicates the product's irresistible appeal to cats.
Moreover, the ad effectively highlights the convenience of preparing the food. Also, it can show the tasty flavors and real meat ingredients of the product. Showing the ease of serving the product helps pet owners see its practicality in their daily routines. This approach attracts pet owners who want easy meals for their cats. The product video also shows that the brand cares about giving cats healthy food.
The BLUE Tastefuls™ commercial shows great storytelling in cat food advertisement. It gets viewers engaged by showing how a cat gets excited for mealtime. This ad successfully communicates the brand's dedication to creating nutritious food for cats through its informative messaging.
2. Friskies Farm Favorites and Wild Favorites
Another standout cat food commercial in 2022 is the Friskies advertisement. This commercial shows a fun way to advertise cat food. It takes you into a playful world where cats go on fun activities. Through effective brand storytelling, the commercial brings you to a magical place, where cats play and enjoy their food.
This commercial effectively communicates the brand's commitment to providing high-quality cat food ingredients. It features cats doing fun activities like fishing and riding a hot air balloon. It establishes a strong connection between the brand and its appeal to pet owners' preferences.
Furthermore, the ad doesn't just feature one flavor. It also gives a peek into the many tasty products the brand offers.
Using motion graphics in the video makes it more charming and eye-catching. It grabs viewers' attention well with a lively story and colorful visuals. This commercial leaves a lasting impression on pet owners who want good food for their cats.
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3. Chewy Chatty Pets: Joy | Mobile Ordering
This video is a sweet cat food commercial showing the special bond between pets and owners. This cute ad shows a cat watching its owner order its favorite food online. Using auto-focus in the video makes it feel personal. It brings viewers closer to the bond between the cat and its owner.
Through simple yet impactful brand storytelling, it shows how happy and excited the cat is for its favorite food. The commercial shows how easy it is to order pet stuff, which is great for busy pet owners.
Moreover, it highlights the brand's dedication to providing special attention to both pets and their owners. Also, it makes the viewers trust the brand by showing how easy it is to order and get stuff quickly. Lastly, it shows that the brand is dedicated to making sure pets get the right food with ease and efficiency.
Overall, Chewy Chatty Pets effectively shows the special connection between pets and owners. It also highlights how convenient and reliable the brand's services are. It tells a story that connects with pet lovers encouraging them to choose the brand for their pets' needs with confidence and trust.
Cat Food Commercial 2023
4. TEMPTATIONS™ Cats Lose Their Cool™: Fashion Cat
Temptations Cats Lose Their Control commercial shows a playful and relatable approach. It shows a fashionable cat who finds itself in a moment losing cool to its fur parent. When the cat starts acting differently, the pet owner gives treats to make the cat happy.
This touching story shows how much pet owners love their pets. It tells viewers how far they will go to make their cat happy and healthy. The commercial's message is that Tempting treats can help your cat's stress. It makes the brand a reliable help for pet mood problems.
Using live-action techniques makes the commercial feel more authentic, so people can relate better. This style helps the brand grab pet owners' attention. It connects with their feelings and experiences while living with their beloved cats.
5. Purina Cat Chow for Cats of All Ages
Purina Cat Chow's commercial welcomes cats of all ages, embracing togetherness and cat love. This captivating ad utilizes a combination of live-action, slow-motion, and Hybrid Motion styles.
The use of these styles adds depth and allure to the commercial. It grabs attention with its captivating visuals and great storytelling.
The commercial effectively delivers the brand message of providing nutrition and meeting the needs of cats at all stages of life. It shows the brand's dedication to supporting cat's health and vitality throughout their lives.
6. TEMPTATIONS™ CATS LOSE THEIR COOL™: Art Cat
Another funny cat food commercial from Temptations is their Art Cat. The brand continues to grab viewer's attention by making funny ads about cat food.
In this video, a charming cat expresses its disappointment after seeing a painting of a mouse. The pet owner is quick to notice his cat's reactions. To make the cat happy, the fur parent in the commercial offers treats and the cat happily eats the yummy snack.
This simple yet effective product story connects with pet lovers who love spoiling their cats with yummy treats. Temptation often utilizes live-action video style in its cat food commercials adding to its authenticity.
7. Gourmet Cat Food Brings You and Your Cat Closer Together - Fancy Feast
Fancy Feast takes a sophisticated approach with its commercial that celebrates the connection between cat owners and their pets.
In this video, you'll see a chef preparing a gourmet meal for her cat. This makes the brand's products seem more than just food. It turns into a fancy meal for picky cats. The ad shows the brand's commitment to making healthy, detailed, and yummy cat food. It highlights the love and attention put into each product.
The combination of hybrid motion, slow motion, and live-action style lets people feel involved in the commercial.
8. Wet Your Whiskers (Meow Mix jingle remix) - Tabby 5
Wet Your Whiskers presents the Tabby 5, a funny twist on cat food ads. It grabs attention with its lively vibe and catchy version of the famous Meow Mix jingle remix.
In this funny ad, you'll see 5 cats acting like a boy band. Using a remix with 'meow' lyrics adds to the commercial's humor. It creates a playful and memorable experience for viewers.
The commercial effectively conveys the brand message 'Meow Mix Wet Cat food', which is rich and tasty. It shows the brand's commitment to making yummy food for cats. This technique establishes a connection between the product and the joy it brings to cats' lives.
9. Purina Cat Chow 50 Years TV Commercial
This commercial shows a heartwarming story of a little girl's connection with her newly re-homed cat.
The girl gives the cat yummy food to help feel comfortable in its new home. This video shows how much the brand cares about fostering a strong connection between pets and their owners. It highlights how feeding is key to building these relationships.
The use of a hybrid video style adds a unique effect to the commercial. This innovative technique captivates viewers and evokes a sense of empathy and understanding.
Furthermore, the ad celebrates 50 years of commitment to providing healthy meals for cats. The ad shows how long the brand has been around and how much it cares about pets, making people trust them and feel confident about buying their cat food.
10. You'll do Anything for a Kitten (SHEBA®)
In the world of cat food ads, SHEBA®'s "You'll Do Anything for a Kitten" shows the strong love between pets and fur parents.
This heartwarming ad shows the deep love and care pet owners have for their cats. It tells the story of people who do everything to make sure their furry friends are happy and healthy, despite getting allergies.
Its main idea is that love for pets has no limits. Pet owners will do anything to give their cats great care, like giving them the best food.
The commercial's slow-motion style and auto-focus make the story feel cinematic. It adds emotion to each scene, making it more powerful.
By showing a special moment between the fur parent and the cat, the commercial creates a powerful story that makes viewers deeply connected.
11. TEMPTATIONS™ New Dry Cat Food
Temptations has a different way of doing its cat food advertisement. It makes you feel like you're in the past with its old-fashioned style. Their ad is unlike the usual vibrant and colorful visuals seen in modern cat food ads. They adopted the black and white screen reminiscent of the early 1900s, adding charm to the viewing experience.
This funny ad shows how picky cats are about their food. It connects with pet owners who understand their cats' fussy eating habits.
The brand catches viewers' attention by combining the old-style looks with a fun story and unexpected twist, making it unforgettable.
Through its creative approach, the commercial effectively showcases the brand's ability to satisfy even the most demanding cat. It's an appealing option for pet owners looking for high-quality and delicious meals for their beloved cats.
12. It's Great To Be A Cat - TV Ad with Felix and Robbie Williams!
It's Great To Be A Cat takes viewers into a fun adventure where a cute cat emerges from a stage curtain, showing bubbliness, playfulness, and love.
Like the Temptation New Dry Cat Food Ad, this ad also utilizes black and white screens to grab attention, reminding people of old-time music shows.
What sets this commercial apart is its creative use of color, with the food product serving as the only vibrant element against the black and white screen.
By highlighting the cat food in vivid hues, the commercial effectively draws attention to the featured product.
How to Make Cat Food Commercial?
A compelling commercial requires careful planning and strategy to effectively engage your audience and communicate your brand's message.
Here are 10 essential steps to follow when crafting a captivating cat food commercial:
1. Understand Your Customers
Before beginning the creative process, it's crucial to gain a deep understanding of your target audience – pet owners. Conduct thorough market research to identify their preferences, needs, and pain points when it comes to choosing cat food. Consider factors such as age, lifestyle, dietary preferences, and purchasing behaviors.
Additionally, gathers insights about the specific aspects that pet owners value. These include such as nutritional quality, ingredient transparency, and flavor variety. By knowing your customer's preferences, you can tailor your commercials to grab attention and address concerns effectively
2. Define Your Brand Identity
Establishing a strong brand identity is essential for creating a memorable commercial. Define your brand's unique value proposition that sets you apart from competitors. Consider the brand voice, visual aesthetics, and brand messaging guidelines that represent your brand's ethos and resonate with your target audience.
Defining your brand identity upfront ensures consistency and alignment in your ads. This method will strengthen how people see your brand and foster brand loyalty over time.
3. Craft a Compelling Storyline
Once you've gained a solid understanding of your target audience and established your brand identity, it's time to develop a compelling product story or brand story. A good story can grab people's attention, make them feel, and stick in their minds.
Begin by thinking of ideas that match your brand's beliefs and suit what your audience likes. Consider incorporating humor, emotions, or adventure to grab people's viewers.
Additionally, pay attention to the structure and pacing of your story to maintain audience interest from start to finish. Build tension, suspense, or excitement as the story progresses, leading viewers through a captivating journey that ends with a strong call to action.
4. Highlight Key Product Features
In addition to crafting a compelling storyline, it's important to highlight the key features and benefits of your products. These product features play a crucial role in influencing viewer's purchasing decisions.
Use close-up shots and dynamic camera angles to highlight the texture, color, and freshness of the food. This entices viewers, adding to the product's attractiveness.
By prominently featuring key product features, you can educate viewers about the value proposition of your products. This eventually motivates them to make a purchase decision.
5. Choose the Right Video Style
Choosing the right video style is vital for delivering your brand's message and grabbing the audience's attention. Consider the various video styles and choose one that aligns with your brand identity, target audience, and advertising goals.
Here are some of the video styles you can consider:
Live Action: This style provides viewers with a realistic picture of cats enjoying your product. It adds authenticity and relatability to viewers. Show real cats enjoying your food products to connect with pet owners. It also highlights your product's quality and appeal.
Animation: Animation tells stories creatively. It can make your brand unique and stand out among competitors. Whether you choose 2D or 3D animation, both bring your brand to life and captivate viewers with engaging visuals and characters.
Hybrid: Hybrid video styles combine elements of live-action and animation style. This style allows you to incorporate live-action video while adding a touch of magic through visual effects.
Stop Motion: Stop-motion animation is when you capture individual frames of things or characters one by one and put them together to create the illusion of movement. This playful style can make your cat food advertisement stand out in a fun and memorable way. It highlights your product from a new and creative angle.
Slow Motion: Slow-motion style can highlight specific moments or actions in detail, creating a sense of drama and intrigue. This style is effective for showing the texture, taste, and enjoyment of the products.
Motion Graphics: Use animated text, graphics, and visual effects to convey information and tell a story. This attention-grabbing style is great for showcasing what the product offers, its advantages, and why it's worth buying.
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6. Choose the Right Video Tone and Mood
The tone and mood of your cat food commercial influence the overall perception of your brand. Consider the personality of your brand and the emotions you want to evoke in your audience when determining the tone and mood of your commercial.
For example, if your brand is playful and lighthearted, opt for a cheerful and upbeat tone that emphasizes the joy and happiness of cats enjoying your products. Conversely, if your brand focuses on premium quality and sophistication, a more elegant and refined tone may be appropriate.
Additionally, consider the emotional connection you want to establish with viewers. Choose a tone and mood that resonates with your target audience and aligns with their values and aspirations.
Related Post: Crafting the Perfect Tone and Mood Video Guide
7. Incorporate Engaging Characters
One of the most effective ways to capture viewers' attention is by incorporating engaging characters. Choose the right personalities to make a significant impact on its success. Consider featuring cats with unique personalities that connect with your target audience.
8. Utilize Captivating Music and Sound Effects
A commercial should end with a clear and appealing CTA encouraging viewers to take a specific action. This could be done by visiting your website, completing a purchase, or signing up for promotions. A strong CTA encourages viewers to engage further with your brand and products.
When crafting a CTA, be direct and specific about the desired action you want viewers to take. Use active voice and imperative verbs to prompt immediate action. An example is the following:
Shop Now
Learn More
Subscribe Today
Providing a clear CTA will guide viewers to the next step and increase conversion opportunities.
The cat food commercial samples show how creative and effective pet food ads can be.
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About the Author
Michael Arking is the President and Co-founder of Social Motion, a leading video agency working with global brands including MARS, Nestle Sciences, and Panasonic. Contact Michael to learn more about how to leverage your video content for maximum impact.