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3 Advantages of Using Vertical Video in Brand Marketing

Vertical video marketing has become imperative with the rapid rise of technology, increased demand for content online, and a wide variety of promotional tools available to the modern marketer. The internet, mobile phones, and other digital devices are becoming common in consumers' everyday lives. Therefore, businesses that don't utilize vertical video marketing may lag behind due to a lack of online presence.


1. Increase Conversions

With video marketing, you can create eye-catching animated videos and include your logo or tagline to attract attention to your brand. Vertical video marketing allows you to capture the attention of your target audience and entice them to check out your product or service. You can record your customers' activity (purchase, use, support, etc.) and produce videos that showcase those moments. This creates a strong brand image for your organization.


2. Increases Brand Recognition

Vertical video marketing is exceptionally effective if you're looking to raise your brand recognition on the internet. Creating an online video and distributing it to major video-sharing websites allows you to connect with millions of viewers globally instantly. Moreover, the power of social media will also help you gain a wide range of engagement with your target audience. For instance, Facebook records over 7 billion video views every day, indicating that individuals react to video content.


3. Improves Client Satisfaction

Vertical video marketing allows you to present your brand from a unique viewpoint. These videos inform your customers what impact, features, and benefits your products or services will provide them. This gives customers a look at the product that no other marketing medium can provide. Vertical video marketing allows you to give your customers the inside view of your company and provides a look into the culture of your organization.


The key to business success lies in finding the suitable medium through which you can effectively communicate to your customers and target audiences. Experimenting with vertical video marketing is a great way to increase brand recognition, increase conversions, and build trust with your target audience.


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