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Engage Better With Prospects: Reasons Why Linkedin Video for B2B is a Killer Marketing Strategy

Updated: Feb 13

A report made by TechCrunch in 2016 stated that we view around 100 million hours of video on a daily basis. According to the report, 59% of executives prefer to watch videos instead of reading text based on the similar topic.

With this revelation in mind, it was not long before LinkedIn joined the growing list of sites that include video on their platform, finally allowing users to directly upload videos to their feed on August 22nd, 2017 instead of embedding share links and posts with YouTube videos.

It is no secret that a high number of people tend to be more visually stimulated, meaning that if you intend to have more impactful engagement with your audience, now is the time to include video in your marketing strategy. Let's look at why it is important that you do this;

First, How Does it Work?

When LinkedIn first introduced the feature, it was available only on mobile. Currently, however, you can access it from your computer.

It works similar to a video on Facebook. As you scroll through the feed, the native video auto-plays without sound. You can then stop at the video that captures your attention most, tapping on it to unmute.

Since most people are often on the go or at work and might not be able to watch the video at the best volume, be sure to make use of a tool such as Zubtitle.comwhich allows you to add captions to your video. This way, your viewers can follow along and get everything you intend them to regardless of how low the volume is.

If LinkedIn follows a pattern similar to that of Facebook video, then there is a high possibility that the algorithm will start penalizing embedded links, giving preference to native videos.

Reasons why LinkedIn Video is a Killer Marketing Strategy

Video is the most engaging means of relaying content and is beneficial not only to you as a marketer but also the people you intend to reach. These are the reasons why LinkedIn video is a crucial marketing strategy;

1.    Allows customers to consume content passively

The technology era we live in has led to a scenario where so much information is constantly being shared. Due to this reason, people prefer content they can quickly and easily digest instead of the time it takes to finish reading a long-form article or post.

Using video will allow your customers to consume content with little to no work on their part; the only thing they will have to do is click, sit back, and watch.

2.    Makes it possible for you to demonstrate your skills or knowledge using visual aids

A lot of people understand better if you show them instead of simply telling them, and video makes it possible for you to do just that. You have the option of showcasing your knowledge creatively and engagingly. With LinkedIn video, you can record yourself showcasing your service and products, showing potential customers what exactly it is you can do.

3.    Can build trust

Videos provide your customers with an opportunity of seeing your face and emotions; making it easier for them to connect with you. Videos allow your target audience to familiarize themselves with you and like you. The possible connection you make with potential customers could foster trust and could be an important factor on whether or not they decide to do business with you.

With the content on videos accounting for over 80% of the total content being consumed on the internet, using it within your marketing strategy is crucial. Since its introduction to LinkedIn, it is now a prominent form of content with data showing that videos are being shared 20 times more than other formats of content. Get in touch with Social d and capitalize on this strategy today.

About the Author

Michael Arking is the President and Co-founder of Social Motion, a leading video agency working with global brands including MARS, Nestle Sciences, and Panasonic. Contact Michael to learn more about how to leverage your video content for maximum impact.

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