The short-form video has revolutionized how brands market their products ==> and services. From highly visual campaigns to creative and humorous executions, short-form video, such as TikTok, has helped many brands get their message across in the most engaging way.
While Tik Tok is only a few years old, it has significantly impacted the social media landscape. Read on to learn about TikTok and why it's essential for brands in 2022.
What is TikTok?
TikTok, short for TikTok Video, is a video-sharing app. With more than 170 million monthly active users, TikTok appeals to people of all ages, genders, and races, making it one of the world's most famous short video apps. Unlike Snapchat, Instagram, or Vine, TikTok isn't about creating art. TikTok's user base is broad, and the app allows anyone to upload a 5-second video, which can be edited or left in its raw form.
Why TikTok is Important for Brands in 2022
For teens, celebrities, global businesses and many more, TikTok is where dreams come true. Here are reasons why TikTok is important for brands today.
1. It Has an Interest-Based Algorithm
One of the things that makes this platform stand out is that it's made from a content graph instead of a social graph. This means that this app only shows videos that it thinks the user will be interested in, not just videos that the user's friends and family might be watching.
2. It Has a High Engagement
TikTok has a high engagement ratio because it has been built for discovery. Brands can take advantage of this fact to promote their brand. A study has shown that a brand gets 90% of the benefits of being a top influencer in TikTok. So, if you are a brand and want to be identified by many followers, TikTok is the best platform for you.
3. It Has Unique Audiences
Another reason why most brands love TikTok is that they have many unduplicated users. This means that brands can capitalize on the new unique audiences from TikTok. A brand can also make its videos available for extended periods by uploading them to TikTok.
Contact Social Motion Films
At Social Motion Films, we are experts at producing short-form videos. We believe in making video content that is informative, entertaining and creates brand awareness.. If you are interested in short-form video, don't hesitate to contact us today.
About the Author
Michael Arking is the President and Co-founder of Social Motion, a leading video agency working with global brands including MARS, Nestle Sciences, and Panasonic. Contact Michael to learn more about how to leverage your video content for maximum impact.