In the digital era, corporate video has emerged as a potent tool for brands seeking to enhance their online presence and engage with their audience. It's the key to standing out in social media, adding flair to your blog posts, and gaining extra traction on platforms like YouTube. It's also worth your time to design a video specifically for integration into your website. Consider homepages for brands you've seen that have an impactful video that catches the eye and conveys the true spirit of the brand without scrolling long texts to explain.
Now, imagine the impact corporate videos can have, especially if you're in the realm of consumer products. Nothing quite captures the essence and real-life benefits of your products like a well-crafted product story video showcasing them in action.
In a matter of minutes, a corporate video can encapsulate your brand's identity, highlight your products' features, forge a connection with your audience, and even sway a potential customer towards making a purchase – all by providing a deeper understanding of what you offer. So, if you're ready to harness the full potential of corporate video ideas, let's dive in!
What are Corporate Videos?
Corporate videos are engaging visual representations that convey information about a business, its products, services, values, and objectives. They are powerful tools that can help businesses effectively communicate their brand messages to a wide audience.
These videos are tailored to showcase the essence and identity of a company compellingly and concisely. They're not just about the 'what' of a business, but also the 'why' and 'how.' Corporate videos come in various formats, such as product videos, testimonial videos, brand videos, or company culture videos. Each type serves a different purpose but all revolve around showcasing a business's unique personality.
Incorporating corporate videos into your marketing strategy can help you stand out in the competitive digital landscape. These videos not only tell your product story and brand story but also help you build a strong brand identity and establish trust with your audience.
Why Corporate Video is Important?
Corporate video is vital for businesses and brands in the digital era. Here's why:
1. Capturing Attention
In a sea of online content, grabbing your audience's attention is challenging. Corporate videos are like a captivating book cover; they make people want to explore more. When you create engaging and relevant video content, you can stop the scroll and make potential customers take notice.
2. Effective Communication
Sometimes, a picture is worth a thousand words. Well, a video? It can convey your brand message more effectively than any other medium. You can simplify complex ideas, showcase your products or services, and share your company's culture and values in a way that's easy for your audience to understand and remember.
3. Brand Building
Your brand identity is your business's face to the world. Corporate videos allow you to establish and reinforce your brand's identity. They create an emotional connection, building trust and loyalty among your audience. When you consistently incorporate your brand into your videos, you become instantly recognizable.
4. SEO Benefits
If you want your business to thrive in the digital age, you need to be discoverable online. Videos can improve your search engine rankings. Search engines love video content, and when properly optimized, your videos can appear in search results, bringing more eyes to your brand.
5. Increased Reach
Thanks to the power of social media and the internet, videos can reach a vast and diverse audience. Your video can be shared, liked, and commented on, expanding your reach exponentially. This viral potential can bring your brand to the attention of countless potential customers.
6. Increased Conversions
Ultimately, you want your audience to take action. Whether it's signing up for a newsletter, making a purchase, or scheduling a demo, corporate videos are proven to boost conversion rates. People are more likely to engage with your call to action after watching a video.
7. Trust and Credibility
Trust is the foundation of any successful business. Corporate videos provide a personal touch, letting your audience see the people behind the brand. This transparency builds trust and credibility, making your audience more likely to choose your products or services.
8. Engagement and Memorability
Video is not only more engaging than text; it's also more memorable. Viewers retain information from videos better than other content forms. Your brand's message is more likely to stick with your audience when delivered through video.
9. Versatility
Corporate videos can be used on a variety of platforms, from your website and social media to email marketing and presentations. This versatility ensures that you can reach your audience wherever they are.
10. Competitive Advantage
In a crowded market, standing out is essential. Not all businesses are using corporate videos to their full potential. By investing in high-quality video content, you can get ahead of the competition and become a trailblazer in your industry.
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What Should Be in a Corporate Video?
Creating a compelling corporate video is an art form that requires a delicate balance of creativity and strategy. While the exact content will vary depending on your brand and objectives, a well-rounded corporate video should typically include the following:
1. A Quick Introduction
Craft a video for your homepage. Something that quickly and evokingly explains who your brand is, what you make, and why you make it. Your quick introduction video should be no longer than social media video content because its goal is to act as landing page content. You want users seeing your homepage for the first time to go "Oooh, what's that?" and then almost instantly understand why they are on your brand site and what they have to gain.
These videos need to be short, sweet, and punchy while also taking the place of a welcoming concierge. Figuratively, they open the door to your online shop and usher the customer inside.
2. Who We Are on the About Page
Not every customer reads the 'About' page, but those that do, care. They want to know not just about the product, but who your brand is and why you make the product.
Customers who click the 'About' page want to know the story of your grandfather who worked on the factory floor every day of his life and invented a new type of orthotic to stay on his feet. Or your brilliant story of a bold entrepreneur who started in their garage with your neighbor as your first employee. They want to see the black-and-white photo of your grandfather or the hilarious phone snaps of that original garage office.
In a video, you can tell that story in one elegant heartfelt experience. The Who We Are video on your about page is how you capture the hearts and instant sympathetic customer loyalty of customers who seek out that connection with their brands.
3. How to Use/Assemble Our Product(s)
For your next video or set of videos, you want to show customers the finer details of using your product. If you sell kit-furniture, make videos about how to quickly and easily put the furniture together. If you sell blenders, make a video displaying all of the blender's functions and the correct safe cleaning procedure.
The manuals sent with products don't always convey the full story, and many people are audio-visual learners rather than reading learners. Videos that display your product's function in action are incredibly useful and customers who need them will love your brand for creating this type of helpful walkthrough.
4. 360 Display Video for Each Product
360 videos are a special kind of video that allows a customer to see your product from every angle. Some are just spinning products, some are click-and-drag controllable.
To show that you are a truly cutting-edge brand, make a 360-display video for every one of your products in every available color. Your customers will appreciate being able to closely examine the aspects that matter most to them, sometimes aspects it would never occur to you to highlight specifically.
5. Product in Action or Testimonial Videos
Finally, the cherry on top of your corporate video collection are videos of your product in action and real-world scenarios. Customer testimonial videos showing how they enjoy using your product are more powerful than twenty-five-star reviews because they show your new leads and customers just how they could really put your product to use.
Even if you don't have testimonials, a few prop scenes and real-world application videos are worth their timestamps in gold for giving customers a real sense of size, function, and ideas for how they might use your product when they buy it.
How Long Should a Corporate Video Be?
The ideal length for a corporate video varies depending on the content and the platform you plan to use it on. Here are some general guidelines:
1. Website Landing Page
For an introductory video on your website, aim for 1 to 3 minutes. This length provides enough time to convey essential information without overwhelming visitors.
2. Social Media
Social media platforms like Facebook, Instagram, and Twitter favor shorter videos. Aim for 15 seconds to 1 minute to capture the attention of your audience scrolling through their feeds.
3. YouTube
On YouTube, a more extended video can work, typically between 2 to 3 minutes. Longer videos are suitable if you have in-depth content to share, such as product videos or explainer videos.
4. Presentations and Trade Shows
For presentations and trade shows, you can have longer videos, but it's crucial to maintain engagement. Up to 5 minutes is acceptable if the content justifies the duration.
The ideal length of a corporate video can vary, but it's generally recommended to keep it between 2 to 3 minutes. According to a study conducted by Wistia, the length of a video has a significant impact on viewer engagement. They found that videos up to 2 minutes in length tend to receive the most engagement. However, it's important to note that the optimal video length can vary depending on your specific audience and content type.
5 Fun Corporate Video Ideas
When it comes to engaging your audience and adding a dose of creativity to your brand's image, fun corporate video ideas can be a game-changer. These ideas not only entertain but also connect with your audience on a personal level. Let's explore some creative ways to infuse fun into your corporate videos.
1. Behind-the-Scenes Glimpse
Take your viewers behind the curtains of your business. Show them what happens in your office or production facility. This can make your brand more relatable and build trust. You'll be surprised how much people enjoy getting a sneak peek into your daily operations.
2. Office Pranks and Fun Moments
Laughter is a universal language, and showing the lighter side of your workplace can bring a smile to your viewers' faces. Capture those funny office moments, pranks, or hilarious bloopers. It humanizes your brand and shows you don't take yourselves too seriously.
3. Employee Spotlight
Give your team members the spotlight they deserve. Create videos that introduce your staff in a personal and fun way. This not only shows the human side of your company but also boosts employee morale and engagement.
4. Themed Dress-Up Days
Inject some creativity into your office culture with themed dress-up days. Capture the team members in their unique, themed outfits and share the fun moments. This is a great way to showcase your company's culture and team spirit.
5. Product Launch Parodies
Why not create a parody of a popular movie, TV show, or viral internet sensation to promote your product or service? These videos can be entertaining and memorable, making your brand stand out in the crowd.
5 Corporate Holiday Video Ideas
The holiday season is a perfect time to show your business's human side and connect with your audience on a more personal level. Here are some creative corporate video ideas for the holiday season:
1. Festive Greetings
Holidays are a perfect time to connect with your audience emotionally. Send out warm and heartfelt holiday greetings in the form of a video. Add a personal touch by involving your team, and make the message feel sincere.
This shows your audience that you appreciate their support and are in the holiday spirit. Keep it sincere and don't forget to incorporate your brand's personality. These videos can be shared on your social media channels and website.
2. Year-in-Review
Summarize the highlights of your year in a corporate holiday video. Share your accomplishments, milestones, and any community or charity work you've done. It's a great way to celebrate your achievements and remind your audience of your positive impact.
3. DIY Gift Ideas
Show your creativity by sharing do-it-yourself holiday gift ideas. This type of corporate exam video not only helps your audience with their holiday shopping but also positions your brand as helpful and resourceful. Plus, it's a chance to showcase your products practically and appealingly.
4. Charity and Giving Back
Holidays are a time for giving, and a video showcasing your company's charitable efforts can resonate with your audience. Highlight the causes you've supported and the impact you've made. It's an excellent way to demonstrate your commitment to social responsibility.
5. Holiday Office Decor
Brighten up the festive season by creating a video that showcases your office decked out in holiday decor. It's a creative way to share the holiday spirit within your workplace and inspire your audience to do the same. Don't forget to add some fun and engaging elements, like a holiday decorating competition or office traditions.
10 Types of Corporate Videos
Let's explore these 10 types of corporate videos along with some inspiring corporate video examples to get insights and ideas for crafting compelling corporate video content.
1. Company Culture Videos
Company culture videos provide an inside look at your organization's values, work environment, and the people behind your brand. They're great for showcasing your team's personality and promoting a positive workplace. Share glimpses of team activities, office life, and how you prioritize employee well-being.
Corporate Video Example: Our Values - The PatientPoint Way Company Culture Video
2. Product Videos
Product videos are excellent for showcasing your offerings. These videos highlight the features and benefits of your products or services, making it easier for potential customers to understand what you're offering.
Corporate Video Example: Champion Product Video
3. Testimonials and Case Studies
Testimonials and case study videos are powerful tools for building trust. They feature satisfied customers sharing their positive experiences with your brand or services, demonstrating the real-world value you provide.
4. Training and Educational Videos
Educational videos are a great way to impart knowledge to your audience. Use them to train your employees, share industry insights, or teach your customers how to make the most of your products or services.
Corporate Video Example: Education and Training in a Changing World
5. Event Highlight Videos
Event highlight videos capture the excitement of your company events, conferences, or trade shows. They're perfect for showcasing your company's involvement in industry gatherings and demonstrating your commitment to your field.
Corporate Video Example: Event Highlight Videos
6. Promotional Videos
Promotional videos are like your digital salesperson. Use them to create buzz around your products, services, or special offers. They're highly shareable and can go a long way in boosting brand awareness.
Corporate Video Example: Starbucks A Year of Good
7. Explainer Videos
Explainer videos break down complex concepts into simple, understandable terms. They're ideal for introducing a new product, explaining how your services work, or teaching your audience about a specific process.
Corporate Video Example: Panasonic Multishape Explainer Video
8. Brand Videos
Every brand has a unique story. Use brand videos to tell your audience about your journey, values, and mission. These videos connect emotionally with your audience, making your brand more relatable.
Corporate Video Example: Pop Bites Brand Video
9. Webinars and Live Streams
Webinars and live streams are excellent for interacting with your audience in real-time. You can host live discussions, product launches, or Q&A sessions to engage with your audience directly. It's a great way to build a loyal community around your brand.
10. Training and Onboarding Videos
Training and onboarding videos help induct new employees or clients smoothly. They are practical, conveying essential information efficiently. Use these videos to reduce the learning curve, increase productivity, and ensure everyone is on the same page.
Incorporating these 10 types of corporate videos into your video marketing strategy can make a significant impact on your brand's visibility, engagement, and growth. So, start exploring these corporate video ideas to bring your brand to life and connect with your target audience on a deeper level.
How to Make a Good Corporate Video?
To create the best corporate video, consider the following:
Define Your Goals: Start by setting clear objectives for your video content. What do you want to achieve? Increased brand awareness, conversions, or engagement?
Script and Storyboard: Plan your content meticulously. A well-structured script and storyboard will keep your video on track.
Professional Production: Invest in high-quality equipment and professional editing. Collaborating with experts like a Social Motion Video Production Company can elevate the quality of your video, ensuring it looks and sounds polished.
Engaging Content: Keep your audience in mind. Craft a compelling narrative, and choose an appropriate video tone and video styles that resonates with your brand and audience.
Call to Action (CTA): Ensure a strong call to action to guide the viewer's next steps.
Partnering with a professional video production company can elevate the production value of your corporate video, making it more effective in conveying your brand's message and engaging your audience.
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Conclusion
In conclusion, corporate videos play a vital role in the modern world of business and branding. They serve as a creative and engaging approach for companies to connect with their target audience, convey their unique value proposition, and make a lasting impact in the market.
The above corporate video ideas cannot be overstated. It allows businesses to effectively communicate their brand message, enhance online presence, and foster brand loyalty. To stand out in the crowded digital landscape, companies need innovative and compelling video content that resonates with their audience.
Here at Social Motion Video Production Company, we are dedicated to creating captivating and innovative video contents that aligns with your corporate video ideas. With our expertise in corporate video production, we specialize in crafting creative videos for businesses and brands, providing customized solutions that captivate, educate, and motivate your audience.
With our expertise, you can expect high-quality video film production that distinguishes your brand and helps you achieve your marketing goals. Whether you are looking to launch a new product, tell your brand story, or promote a service, Social Motion is here to bring your corporate video ideas to life. We understand the unique needs of businesses and brands, and our services are designed to help you make a lasting impact in the digital world.
Corporate Video FAQs
How Much Does a Corporate Video Cost?
The cost of a corporate video can vary widely. It depends on factors like the video's length, complexity, the need for professional actors or voiceovers, location, and editing. You can create a simple video in-house with minimal costs, or you can invest more for a high-quality production.
If you want a more detailed breakdown of the costs involved in video production, you can explore our blog post ‘Exploring the Cost of Video Production: What You Need to Know.’ However, it's important to remember that the return on investment for a well-executed corporate video can be significant. It's a valuable asset that can pay off in increased brand awareness, customer engagement, and conversions.
How Do You End a Corporate Video?
What is the Difference Between Corporate Video and Branded Video?
What are Some Mistakes to Avoid When Creating Corporate Videos for Brands?
About the Author
Michael Arking is the President and Co-founder of Social Motion, a leading video agency working with global brands including MARS, Nestle Sciences, and Panasonic. Contact Michael to learn more about how to leverage your video content for maximum impact.