Updated: Jul 12
In an age of video marketing, 6-second ads are one of the best ways for brands to reach new audiences and keep consumers engaged. The 6-second ad form of marketing is highly reactive and effective, so it's a great idea if your brand wants to reach your target market efficiently and creatively.
Here are four reasons why 6-second ads are important in brand marketing on social media:
1. Reaching a Larger Audience
The 6-second ads quickly hit social media users, exposing the brand to millions of potential customers who want their attention span fulfilled. These videos are a great way to connect with an audience that is actively consuming social media content.
2. High Response Rates
6-second ads are an effective way to get your content noticed. If your ad has a great message and is well-produced, it will give consumers the chance to respond. Reaching out via social media helps your ad have a higher probability of being discovered by users who are actively seeking new brands or products.
3. Reaching the Right Audience
6-second ads are a great opportunity for brands to connect with their target market. Social media consumers spend an hour on average a day on social media platforms. Therefore, brands need to get their message out to the right people. The 6-second ad format allows for this kind of targeted marketing.
4. High Engagement
People are often too busy to take the time out of their day to watch a full-length video. This is when 6-second videos are so effective, as the format allows the brand to keep people engaged and interested. The ad formats are concise and easy to digest, and they allow viewers to react or approve of your message with a simple click.
Contact the Professionals
As the popularity of online video grows, it is only natural that brands invest in 6-second ads. They are a great way to reach out to social media users and increase awareness. At Social Motion Films, we are an industry leader in producing short-form videos. We work with brands to create engaging and informative videos for social media. Contact us today for more information