Video, Why It Matters In Your 2022 Marketing Plans

One of the many things we learned during the pandemic and its aftermath is that life is constantly changing. That means advertising needs to do the same.

You need to reach customers where they live and work. Most of that living and working takes place at home on computers or on the go with mobile phones.

At this writing, video generates more than 80% of web traffic. It’s not too surprising if you understand the following points:

  • People love watching videos and sharing them with others.

  • Video can increase conversions and sales more effectively than other mediums.

  • With video, customers are shown the message and concepts can be explained in a simple way.

Engage Viewers and Understand Them Better

Digital video ads don’t just provide your customers with pretty pictures, colorful movement, and meaningful words, digital videos also allow you to:

  • expand your brand exposure

  • collect data on your customers

  • enhance targeting and personalization

  • connect with audiences in a format they prefer

  • receive an excellent return on your investment

A product video on a landing page can increase conversions by 80%,


Videos’ Positive Effect on SEO

Websites with embedded videos consistently rank higher than those that don’t. Having video on your website can increase your odds of appearing on Google’s front page by 53 times.

The reason videos are beneficial to SEO is because they increase click-through rates, reduce bounce rates, and create backlinks when they are shared. Also, Google is improving its machine learning so that the search engine can now recognize thousands of image elements within a video. Video also helps SEO because it is responsive across multiple devices. The more video platforms that adjust to multiple screen sizes and optimize for mobile devices, the more people you can reach.


Video Keeps Users on Pages Longer

According to data published in a Forbes article, the average computer/smart-phone user spends approximately 85% more time on websites that have video than they do with other types of content. It could be that most people prefer watching videos to reading text. Another reason may be that many people are visual learners and retain more information when it's explained in a video. Social video gets over 1,000% more shares than text and image content combined. Video is not only entertaining, but it can also provide knowledge through tips, tricks, and hacks. Amazon and eBay report that adding a video to your product description can increase the chance of a purchase by up to 35%.


Sound and Movement

Video ads merge two things that catch users’ attention: movement and sound. Both of these play an important role in conveying a tantalizing message, and leading to better engagement. Mediamind.com analyzed more than three billion ad impressions globally for six months and found that most prospects are 27 times more likely to click-through online video ads than standard banners. The digital video ad format is more efficient at delivering your brand story to the target audience using a tailored message that is quick and easy for them to consume.

The average viewer remembers 95% of a message when it’s watched, compared to only 10% when it’s read. This means consumers are more likely to remember your message through a video ad rather than an image or text ad.


Conclusion

Creating product videos, how-tos and more will increase your chances of reaching your target audience, and will provide you with cost-effective ROI, increased value, and higher retention rates of your current and future customers.

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