How to Prepare Video Campaigns for the Holiday Season: Pre-Production and Marketing Essentials

Did you use video in your holiday marketing campaign in 2019? Maybe you're wondering how to prepare video campaigns for the next holiday season after realizing that you missed out on a golden opportunity last year.

Video Campaigns for the Holiday Season: Marketing Essentials

Before you start production, do some research regarding your audience. Where do they hang out online? What are their interests? How do their interests line up with your company brand?

Next, determine the best length for your video—it all depends on the platform. For example, longer videos are great for YouTube but keep social videos short and sweet.

While it may be intimidating, you can break a video campaign down into these following steps and take it one step at a time. Start early to prepare your holiday video campaign, and you'll be on your way to success.

Pre-Production Steps

There's some preparation to do before you start video production:

Take the time to develop your ideas  Align the video's theme with company values Determine your target audience Write the script

As you're developing your ideas and writing the script, think about the theme—and understand how it relates to your brand. Do you want to base your video campaign on family values, by telling a story? Or maybe helping others is a theme to take through the holidays, with how-to videos. On the other hand, funny memes and animated graphics might show off your brand personality best.

Once you decide on your concept, then you need to get an idea of the story that you want to tell. Research your favorite holiday video campaigns for inspiration.

Now write your script. Using a script is a critical piece to a great video marketing campaign.

Your script is a roadmap that you can follow to ensure that your message is clear as well as entertaining. Not only that, it will help you determine a budget, cast, locations, and production timeline.

Prepped and Ready for Production

If you get started now, you should have pre-production and the bones for your marketing campaign ready by July. Then you can begin the fun part—making a video. If you need assistance from the pros, get in touch, we're here to help.