Facebook has always been a visual platform. However, its humble beginnings of sharing those adorable baby pics or grandma sitting on a motorcycle doesn't seem to be getting as much attention as the new rock star in town. I'm talking about video! If you ask any marketer which content dominates on Facebook, they'll tell you it's video. So friends, when it comes to taking your Facebook strategy to the next level, there's no better way to so do than through video content.
Video posts generate an average of 59% more engagement than other post types because it allows for impressive storytelling. If done properly, it can be a marketer's golden goose. I want a golden goose, don't you? Below, you will find tips to help you navigate this shift in visual content and leverage video to grow your brand and business.
News Feed Optimization
Where do most people tend to hang out on Facebook? The News Feed, of course. So, what exactly is News Feed Optimization? Simply put, it's the art of getting maximum visibility to your page's Facebook content without having to pay for promotion. I have put together a list below that will help you get the ultimate engagement for your videos.
1. Know Your Audience. Who do you want to target for marketing your brand or product?
2. Keep It Short. Let's face it, our attention spans are shorter than ever. Try to keep your video under 2 minutes.
3. Captions Are Paramount. You need to operate under the assumption that most viewers will have the sound off.
4. Always Experiment. Try out different video formats and see what your audience responds to the best.
Get People's Attention Fast
You only have a couple of seconds to stop the scroll. Are you using your best imagery in the first frame? If not, you should be. Your audience needs to watch your video for 3 seconds in order for it to be counted as viewed. Make sure you create content that is eye-catching and will engage your audience to stay around a little longer.
Native Videos, Always
Autoplay on Facebook is your best friend. Videos uploaded to Facebook play automatically in the News Feed and have a higher interaction rate than videos linked in a post. It's also important to understand that Facebook has changed the way it ranks videos. They now consider whether someone has watched a video and for how long. They also take into account the number of likes, comments, and shares. Content creators need to be aware that Facebook can only measure watch time for native videos. So, it is best practice to upload videos directly to Facebook.
Engagement, Every Time
Ok, so someone watched your video. What's next? Are you going to let them continue to scroll or are you going to truly engage with your audience? A call to action is the key that unlocks the proverbial door to success. Invite them to explore more by leading them to your website or sign up for more content. Your audience will become loyal followers if you're producing value and guiding them to more resources. Remember, the more engagement you get, the higher your reach will be, naturally.
If you are ready to take your video marketing to the next level, like a magical level, Social Motion Films can help create engaging, shareable videos where your products are the stars. We believe that videos should drive results, entertain, and educate. Contact us and let our team of professionals show you how to slay the Facebook News Feed, rank higher, and gain loyal customers through video marketing.