According to PRNewswire, the food market is currently worth about US$3.4 trillion. It's expected to reach a value of US$4.2 trillion by 2024. Food companies are working round the clock to increase their market share and so should you!
In the past, written content was the most effective way to market and advertise, but a recent study shows that video marketing, particularly on Facebook, is yielding far better results for food companies.
If you're a food brand that has not invested in Facebook video marketing, you could be doing your products and company at large a big injustice. Here's why;
FACEBOOK USERS LOVE VIDEOS AS MUCH AS SEARCH ENGINES!
Articles and witty social media posts still have a place in the food marketing world. But, videos are the future, and there are numbers and figures to back this up.
Videos are viewed longer and get up to 35% more engagement compared to other types of content. Users have a preference for short, catchy videos that pack plenty of information. The engaging nature of videos makes it easier to convert viewers into customers. Viewers are not the only ones having a blast watching food videos. Search engines are also having the time of their lives. For posting engaging videos on Facebook or embedding them, Search Engines will return the favor by making it easier for your audience to find you by giving you better rankings on search results.
Needless to mention, this gives you an edge against your competition and opens you up to more markets.
VIDEOS ALLOW YOU TO PACK THE FLAVOR AND COLOR OF YOUR PRODUCTS
Why go through the trouble of explaining how delicious your products are to your audience when you can show them? Large food brands like McDonalds and KFC have leveraged video marketing for their products on Facebook with tremendous success. Leverage the power of videos to tease your customers with color, taste, and sumptuousness of your products.
Making Facebook videos a part of your food company's marketing strategy could be the move that helps your food company grow and engage with its target audience easily.
About the Author
Michael Arking is the President and Co-founder of Social Motion, a leading video agency working with global brands including MARS, Nestle Sciences, and Panasonic. Contact Michael to learn more about how to leverage your video content for maximum impact.