Updated: Mar 21
Video marketing is one of the most effective forms of marketing. In fact, 51% of marketers say it's the type of content with the best ROI. With video marketing, businesses create videos that they then share on their website, YouTube, Facebook, Twitter and elsewhere. The purpose of the video could be to sell a product, to promote your services, or just to provide information.
As many businesses have discovered though, just because you create a video and share it online doesn't mean people will actually watch it - especially on sites like Facebook. There's so much happening on Facebook that it's easy for your audience to simply keep scrolling, unless you hold their attention. So if you're going to spend the time and resources on creating a video, it's important that you find ways to get your customers to watch the whole thing. With that in mind, here are 4 elements you should have in all your videos to make it more likely that people will finish them.
Set a Fast Pace
Facebook itself isn't designed to hold your attention for long. You read one person's post, then a moment later move onto another. With Facebook your attention is constantly shifting elsewhere, never resting in one spot for long. If you create a video that moves slowly, chances are your audience will grow bored before long. A key element of any successful Facebook video is to set a fast pace so that you're holding your audience's short attention span.
Keep It Short
Along these same lines, keep your video short. Even if you set a fast pace, if your video is an hour long, hardly anyone on Facebook will stick around to the end. Studies have shown that most Facebook users' attention starts to fall off around the two minute mark, so aim to keep your videos shorter than that. If you have a lot of content you need to cover, consider splitting it up and turning it into a video series comprised of several shorter videos.
Create a Build Up
A great element you can add to your videos is a build up. There are several ways you can do this. For example, if you're laying out a strategy your audience can follow, you can show how each point builds into the next. If you're using music in your video, you can have it start off soft and build up to something more exciting. Adding a promise to the beginning of your video is a good way to establish the build up. If you tell your users what they will gain if they just stick around, they will keep this goal in mind as they are watching. The goal is to lead your audience from one section of your video to the next, and to set a feeling that you're building up to something bigger.
Produce a High Quality Video
Finally, if you're going to create a video, make sure it's a high quality one. People are less likely to stick around and watch your entire video if the image is grainy or it's hard to hear you. This video is a representation of your business, so just like anything else, you want to put your best foot forward.
Get Started with Facebook Video Today
If you're interested in taking your Facebook video game to the next level, contact us today. Social Motion Films provides high quality video services, ensuring that the final product is something that your business can feel proud of. We know how to keep people interested to stick around for the entire video, so that your business can get its entire message across. To learn more, please contact us at any time and we'd be happy to answer your questions.